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- Sales Rank: #115852 in Books
- Brand: Davis, Gordon B./ Parker, Clyde A./ Straub, Detmar W.
- Published on: 2012-09-01
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x 5.25" w x .50" l, .40 pounds
- Binding: Paperback
- 192 pages
About the Author
CLYDE A. PARKER is a counseling psychologist who is chairman of the Department of Social, Psychological and Philosophical Foundations in the College of Education at the University of Minnesota.
Module I. Fundamental Concepts.
The Migration from Traditional to Net-Enhanced (NE) Organizations and Systems.
Principles of New Economy Business.
Structures, Frameworks and Classes of NE Actvity.
Module II. NE Technologies.
The Basic NE Infrastructure.
Middleware Technologies and Applications for NE.
E-Security, Trust and Payments.
Module III. Strategizing for Net-Enhancement.
NE Strategy.
Business Models and Strategic Planning for E-Commerce.
Cybermediaries.
Strategic Partnering, Outsourcing and Virtuality.
Module IV. Implementation and Roll-Out.
E-Marketing in B2C and B2B Spaces.
Implementing Solutions.
Technological Impediments and Managerial Options.
Considerations of Social Issues: Internet Law, Ethics, Privacy, and Social Change.
Competing Internationally.
Module V. Looking Ahead.
Trends, Reflections and Wrap-up.
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